The challenge of teaching consumer insights to non-marketing students as a minor in undergraduate studies: Empathy maps as a didactic resource

  1. Fernández, B.F.
  2. Martínez, A.L.
Revista:
Journal for Advancement of Marketing Education

ISSN: 1537-5137

Ano de publicación: 2020

Volume: 28

Número: 2

Páxinas: 14-24

Tipo: Artigo

GOOGLE SCHOLAR
Fonte de datos: Scopus