The challenge of teaching consumer insights to non-marketing students as a minor in undergraduate studies: Empathy maps as a didactic resource

  1. Fernández, B.F.
  2. Martínez, A.L.
Journal:
Journal for Advancement of Marketing Education

ISSN: 1537-5137

Year of publication: 2020

Volume: 28

Issue: 2

Pages: 14-24

Type: Article

GOOGLE SCHOLAR
Data source: Scopus