The challenge of teaching consumer insights to non-marketing students as a minor in undergraduate studies: Empathy maps as a didactic resource

  1. Fernández, B.F.
  2. Martínez, A.L.
Zeitschrift:
Journal for Advancement of Marketing Education

ISSN: 1537-5137

Datum der Publikation: 2020

Ausgabe: 28

Nummer: 2

Seiten: 14-24

Art: Artikel

GOOGLE SCHOLAR
Datenquelle: Scopus