The challenge of teaching consumer insights to non-marketing students as a minor in undergraduate studies: Empathy maps as a didactic resource

  1. Fernández, B.F.
  2. Martínez, A.L.
Aldizkaria:
Journal for Advancement of Marketing Education

ISSN: 1537-5137

Argitalpen urtea: 2020

Alea: 28

Zenbakia: 2

Orrialdeak: 14-24

Mota: Artikulua

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Datuen iturria: Scopus