The challenge of teaching consumer insights to non-marketing students as a minor in undergraduate studies: Empathy maps as a didactic resource

  1. Fernández, B.F.
  2. Martínez, A.L.
Revue:
Journal for Advancement of Marketing Education

ISSN: 1537-5137

Année de publication: 2020

Volumen: 28

Número: 2

Pages: 14-24

Type: Article

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La source de données: Scopus