Luis Miguel
Romero Rodriguez
Chercheur dans le période 2017-2021
Publications (126) Publications de Luis Miguel Romero Rodriguez
2024
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Corporate social responsibility communication of male luxury fashion brands: analysis on Instagram, Facebook and TikTok
Management Decision, Vol. 62, Núm. 2, pp. 471-491
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El especialista en comunicación de la salud en España: Competencias, destrezas y actitudes
Revista Española de Comunicación en Salud, Vol. 15, Núm. 1, pp. 51-65
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Lifestyle Eco-Influencers Advertising: Is Engagement Driven by Content or Fandom?
Comunicacao e Sociedade, Vol. 45
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Low back pain on YouTube: Quality and educational value
RIMCIS: Revista Internacional y Multidisciplinar en Ciencias Sociales, Vol. 13, Núm. 2, pp. 173-192
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Postcensorship in Streaming: Political Alienation of Millenials and Centennials Toward Audiovisual Productions
Convergencia: Revista de ciencias sociales, Vol. 31, Núm. 1
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The trend towards anti-capitalist dystopia in contemporary serials: Narrative analysis of the Korean tragedy Squid Game
Northern Lights, Vol. 22, pp. 59-76
2023
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Apomediation and Disintermediation: YouTube Prescribers on Fad Diets
Open Public Health Journal, Vol. 16
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Audiovisual content viewing practices and the psychosocial sentiment of political efficacy in younger audiences from Spain and México
Revista de comunicación, Vol. 22, Núm. 2, pp. 117-133
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Audiovisual in the streaming era: Millennials' and centennials' perspectives on cruelty and historical truthfulness
ONLINE JOURNAL OF COMMUNICATION AND MEDIA TECHNOLOGIES, Vol. 13, Núm. 4
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Girl YouTubers: interaction, creation, and emotions during COVID-19 confinement
Observatorio (OBS*), Vol. 17, Núm. 1, pp. 188-202
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Guest editorial: Digitalization of Corporate Communications: a multi-stakeholder approach
Corporate Communications
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Impact of Teaching Workload on Scientific Productivity: Multidimensional Analysis in the Complexity of a Mexican Private University
Publications, Vol. 11, Núm. 2
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Owned media, influencer marketing, and unofficial brand ambassadors: differences between narratives, types of prescribers, and effects on interactions on Instagram
Humanities and Social Sciences Communications, Vol. 10, Núm. 1
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Patterns and Actors of Disinformation: Analysis of Debunked Hoaxes in Spain in 2022
KOME, Vol. 11, Núm. 2, pp. 49-67
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Scorsese, hipertexto y antihéroes: Taxi driver y el rey de la comedia frente a Joker y The batman
Fonseca, Journal of Communication, Núm. 27, pp. 93-113
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Streaming audiovisual audiences: analysis of the feelings of efficacy, alienation and cynicism in millennials and centennials in Spain and Mexico
Creative Industries Journal
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The Process of the Transfer of Hate Speech to Demonization and Social Polarization
Politics and Governance
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Toward state-of-the-art on social marketing research in user-generated content (UGC) and influencers
Journal of Management Development, Vol. 42, Núm. 6, pp. 425-435
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‘Millennials and centennials’ perspective on streaming narratives in Spain and Mexico: Spiral of silence, bandwagon effect, and third person effect
Research Journal in Advanced Humanities, Vol. 4, Núm. 3, pp. 38-54
2022
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From the Immediacy of the Cybermedia to the Need for Slow Journalism: Experiences from Ibero-America
Journalism Practice, Vol. 16, Núm. 8, pp. 1578-1596