Publikationen (126) Publikationen von Luis Miguel Romero Rodriguez

2024

  1. Corporate social responsibility communication of male luxury fashion brands: analysis on Instagram, Facebook and TikTok

    Management Decision, Vol. 62, Núm. 2, pp. 471-491

  2. El especialista en comunicación de la salud en España: Competencias, destrezas y actitudes

    Revista Española de Comunicación en Salud, Vol. 15, Núm. 1, pp. 51-65

  3. Lifestyle Eco-Influencers Advertising: Is Engagement Driven by Content or Fandom?

    Comunicacao e Sociedade, Vol. 45

  4. Low back pain on YouTube: Quality and educational value

    RIMCIS: Revista Internacional y Multidisciplinar en Ciencias Sociales, Vol. 13, Núm. 2, pp. 173-192

  5. Postcensorship in Streaming: Political Alienation of Millenials and Centennials Toward Audiovisual Productions

    Convergencia: Revista de ciencias sociales, Vol. 31, Núm. 1

  6. The trend towards anti-capitalist dystopia in contemporary serials: Narrative analysis of the Korean tragedy Squid Game

    Northern Lights, Vol. 22, pp. 59-76

2023

  1. Apomediation and Disintermediation: YouTube Prescribers on Fad Diets

    Open Public Health Journal, Vol. 16

  2. Audiovisual content viewing practices and the psychosocial sentiment of political efficacy in younger audiences from Spain and México

    Revista de comunicación, Vol. 22, Núm. 2, pp. 117-133

  3. Audiovisual in the streaming era: Millennials' and centennials' perspectives on cruelty and historical truthfulness

    ONLINE JOURNAL OF COMMUNICATION AND MEDIA TECHNOLOGIES, Vol. 13, Núm. 4

  4. Girl YouTubers: interaction, creation, and emotions during COVID-19 confinement

    Observatorio (OBS*), Vol. 17, Núm. 1, pp. 188-202

  5. Guest editorial: Digitalization of Corporate Communications: a multi-stakeholder approach

    Corporate Communications

  6. Impact of Teaching Workload on Scientific Productivity: Multidimensional Analysis in the Complexity of a Mexican Private University

    Publications, Vol. 11, Núm. 2

  7. Owned media, influencer marketing, and unofficial brand ambassadors: differences between narratives, types of prescribers, and effects on interactions on Instagram

    Humanities and Social Sciences Communications, Vol. 10, Núm. 1

  8. Patterns and Actors of Disinformation: Analysis of Debunked Hoaxes in Spain in 2022

    KOME, Vol. 11, Núm. 2, pp. 49-67

  9. Scorsese, hipertexto y antihéroes: Taxi driver y el rey de la comedia frente a Joker y The batman

    Fonseca, Journal of Communication, Núm. 27, pp. 93-113

  10. Streaming audiovisual audiences: analysis of the feelings of efficacy, alienation and cynicism in millennials and centennials in Spain and Mexico

    Creative Industries Journal

  11. The Process of the Transfer of Hate Speech to Demonization and Social Polarization

    Politics and Governance

  12. Toward state-of-the-art on social marketing research in user-generated content (UGC) and influencers

    Journal of Management Development, Vol. 42, Núm. 6, pp. 425-435

  13. ‘Millennials and centennials’ perspective on streaming narratives in Spain and Mexico: Spiral of silence, bandwagon effect, and third person effect

    Research Journal in Advanced Humanities, Vol. 4, Núm. 3, pp. 38-54

2022

  1. From the Immediacy of the Cybermedia to the Need for Slow Journalism: Experiences from Ibero-America

    Journalism Practice, Vol. 16, Núm. 8, pp. 1578-1596