Navigating the Influence of E-commerce: Challenges and Solutions in Influencer Marketing for Audience Advertising Literacy

  1. Zozaya-Durazo, L.
Libro:
Advertising Literacy for Young Audiences in the Digital Age: A Critical Attitude to Embedded Formats

ISBN: 9783031557354

Ano de publicación: 2024

Páxinas: 85-97

Tipo: Capítulo de libro

DOI: 10.1007/978-3-031-55736-1_6 GOOGLE SCHOLAR