Navigating the Influence of E-commerce: Challenges and Solutions in Influencer Marketing for Audience Advertising Literacy

  1. Zozaya-Durazo, L.
Buch:
Advertising Literacy for Young Audiences in the Digital Age: A Critical Attitude to Embedded Formats

ISBN: 9783031557354

Datum der Publikation: 2024

Seiten: 85-97

Art: Buch-Kapitel

DOI: 10.1007/978-3-031-55736-1_6 GOOGLE SCHOLAR
Datenquelle: Scopus