Navigating the Influence of E-commerce: Challenges and Solutions in Influencer Marketing for Audience Advertising Literacy

  1. Zozaya-Durazo, L.
Liburua:
Advertising Literacy for Young Audiences in the Digital Age: A Critical Attitude to Embedded Formats

ISBN: 9783031557354

Argitalpen urtea: 2024

Orrialdeak: 85-97

Mota: Liburuko kapitulua

DOI: 10.1007/978-3-031-55736-1_6 GOOGLE SCHOLAR