Toward state-of-the-art on social marketing research in user-generated content (UGC) and influencers
- Romero-Rodriguez, L.M.
- Castillo-Abdul, B.
ISSN: 0262-1711
Année de publication: 2023
Volumen: 42
Número: 6
Pages: 425-435
Type: Article
Revue:
Journal of Management Development