Toward state-of-the-art on social marketing research in user-generated content (UGC) and influencers

  1. Romero-Rodriguez, L.M.
  2. Castillo-Abdul, B.
Journal:
Journal of Management Development

ISSN: 0262-1711

Year of publication: 2023

Volume: 42

Issue: 6

Pages: 425-435

Type: Article

DOI: 10.1108/JMD-11-2022-0285 GOOGLE SCHOLAR
Data source: Scopus