Facultad de Empresa y Comunicación
Facultad
Universidad Rey Juan Carlos
Madrid, EspañaUniversidad Rey Juan Carlos-ko ikertzaileekin lankidetzan egindako argitalpenak (198)
2024
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Análisis de la estrategia mediática en la guerra híbrida de Rusia contra Ucrania y de su repercusión en la audiencia social de X
Todo comunica (Egregius editorial), pp. 185-206
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Approximation to the economic cost of healthcare for hypertensive patients diagnosed with COVID-19
Frontiers in Public Health, Vol. 12
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Consumer acceptance of robotic surgeons in health services
Humanities and Social Sciences Communications, Vol. 11, Núm. 1
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Corporate social responsibility communication of male luxury fashion brands: analysis on Instagram, Facebook and TikTok
Management Decision, Vol. 62, Núm. 2, pp. 471-491
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Health communication, awareness raising, and metaverse: An approach to the radon gas situation in Spain
Communicating Public Health Risk: The Case of Radon Gas (Taylor and Francis), pp. 72-84
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Jumping over the paywall: Strategies and motivations for scholarly piracy and other alternatives
Information Development, Vol. 40, Núm. 3, pp. 442-460
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Lifestyle Eco-Influencers Advertising: Is Engagement Driven by Content or Fandom?
Comunicacao e Sociedade, Vol. 45
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Marketing y neuromarketing aplicados al sector empresarial y financiero como objeto del campo académico de la comunicación en España: Una aproximación a su estudio desde los libros como fuentes bibliográficas
Revista de Ciencias de la Comunicación e Información, Vol. 29, Núm. 1
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Propuesta de análisis de la calidad de la televisión pública: estudio de caso, TVE ante la llegada de las cadenas privadas (1990-2010)
Estudios sobre el mensaje periodístico, Vol. 30, Núm. 2, pp. 335-347
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Sustainability in the Main Spanish Banking Entities: A Comparative Analysis
CSR, Sustainability, Ethics and Governance (Springer Nature), pp. 151-164
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The intellectual structure of destination image research in tourism (2001–2023): Background, pre-pandemic overview, shifts during COVID-19 and implications for the future
Journal of Vacation Marketing, Vol. 30, Núm. 1, pp. 143-165
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The trend towards anti-capitalist dystopia in contemporary serials: Narrative analysis of the Korean tragedy Squid Game
Northern Lights, Vol. 22, pp. 59-76
2023
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A Comparative Study of Communication Management Strategies on Social Media in the Hotel Industry in Spain in Times of COVID-19
Administrative Sciences, Vol. 13, Núm. 11
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Apomediation and Disintermediation: YouTube Prescribers on Fad Diets
Open Public Health Journal, Vol. 16
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Audiovisual content viewing practices and the psychosocial sentiment of political efficacy in younger audiences from Spain and México
Revista de comunicación, Vol. 22, Núm. 2, pp. 117-133
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Audiovisual in the streaming era: Millennials' and centennials' perspectives on cruelty and historical truthfulness
ONLINE JOURNAL OF COMMUNICATION AND MEDIA TECHNOLOGIES, Vol. 13, Núm. 4
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Benefits of animal-Assisted interventions in preschool children: A systematic review
Clinical Child Psychology and Psychiatry, Vol. 28, Núm. 2, pp. 850-873
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COVID-19 Lockdown and Disney+ strategy on social networks on its launch during the State of alarm in Spain
Comunicación y sociedad = Communication & Society, Vol. 36, Núm. 2, pp. 151-169
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Comunicación, marca e intangibles corporativos: Percepción de la marca Santander entre los universitarios de la Comunidad de Madrid
Desafíos y retos de las redes sociales en el ecosistema de la comunicación (McGraw Hill España), pp. 327-336
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Creation and validation of an instrument to quantify attitudes, knowledge and difficulties in the approach to social problems
Anales de Pediatria