Facultad de Empresa y Comunicación
Facultad
Universidad Pontificia Comillas
Madrid, EspañaPublicacions en col·laboració amb investigadors/es de Universidad Pontificia Comillas (10)
2023
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Emprendimiento y brecha digital femenina: un mapa para el caso español
Ciberviolencia machista y participación paritaria en la sociedad digital: Libro de resúmenes del III Congreso Internacional Feminismo Digital
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Improving the social performance of women-led microenterprises: The role of social media marketing actions
Technological Forecasting and Social Change, Vol. 191
2021
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Designing the architecture of a blockchain platform: The case of Alastria, a national public permissioned blockchain
International Journal of Intellectual Property Management, Vol. 11, Núm. 4, pp. 423-440
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Female Micro-Entrepreneurs and Social Networks: Diagnostic Analysis of the Influence of Social-Media Marketing Strategies on Brand Financial Performance
Frontiers in Psychology, Vol. 12
2020
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Designing the architecture of a blockchain platform: The case of alastria, a national public permissioned blockchain
International Journal of Enterprise Information Systems, Vol. 16, Núm. 3, pp. 34-48
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Efficiency in chronic illness care coordination: public-private collaboration models vs. traditional management
BMC Health Services Research, Vol. 20, Núm. 1
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Nueva propuesta de evaluación de la Reputación Corporativa: Indicador de Desempeño Reputacional
Doxa Comunicación: revista interdisciplinar de estudios de comunicación y ciencias sociales, Núm. 30, pp. 331-349
2019
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Analysis of the technical efficiency of the forms of hospital management based on public-private collaboration of the Madrid Health Service, as compared with traditional management
International Journal of Health Planning and Management, Vol. 34, Núm. 1, pp. 414-442
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New hospital management models as an alternative for the sustainability of public hospital system: An analysis of efficiency in health expenditure
Journal of Healthcare Quality Research, Vol. 34, Núm. 3, pp. 131-147
2013
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Communicating corporate social responsibility to a cynical public
MIT Sloan Management Review, Vol. 54, Núm. 3, pp. 2-4