Publications en collaboration avec des chercheurs de Universidad de Navarra (57)

2024

  1. A qualitative study exploring teenagers and their parents’ ethical judgments toward influencers as brand ambassadors

    Journal of Consumer Marketing

  2. Exposición de los adolescentes al marketing de influencers sobre alimentación y cuidado corporal

    Revista de Comunicación de la SEECI, Núm. 57, pp. 1-14

  3. Instagram para figurar, TikTok para entretenerse: caracterización de las redes sociales como plataformas publicitarias entre los menores

    Redmarka: revista académica de marketing aplicado, Vol. 28, Núm. 1, pp. 1-12

  4. Social network information use by adolescents in Spain

    Social Networking: Perspectives, Opportunities and Future Directions (Nova Science Publishers, Inc.), pp. 21-36

  5. The Ethical and Moral Dimension of Advertising Literacy

    Advertising Literacy for Young Audiences in the Digital Age: A Critical Attitude to Embedded Formats (Springer Nature), pp. 117-126

  6. ‘Influencers are just mannequins’: Decoding teenagers’ perception about advertising content creators

    European Journal of Communication

  7. “Fake or not, I’m sharing it”: teen perception about disinformation in social networks

    Young Consumers, Vol. 25, Núm. 4, pp. 425-438