Facultad de Empresa y Comunicación
Facultad
Universidad de Castilla-La Mancha
Ciudad Real, EspañaPublications in collaboration with researchers from Universidad de Castilla-La Mancha (70)
2024
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Comunicación, globalidad e influencia en el metaverso: el caso asiático
Barataria: revista castellano-manchega de ciencias sociales, Núm. 35, pp. 39-58
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Displaying ingredients on healthy snack packaging: A study on visual attention, choice, and purchase intention
Journal of Sensory Studies, Vol. 39, Núm. 4
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Health communication, awareness raising, and metaverse: An approach to the radon gas situation in Spain
Communicating Public Health Risk: The Case of Radon Gas (Taylor and Francis), pp. 72-84
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What About NPOs? Identifying Factors in the Intention to Donate: The Role of Brand Identification and Past Behavior
Voluntas, Vol. 35, Núm. 2, pp. 253-265
2023
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Co-creation of value in smart ecosystems: past trends and future directions in tourism literature
Journal of Hospitality and Tourism Technology, Vol. 14, Núm. 3, pp. 365-383
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El impacto de las últimas tecnologías en la transformación de la industria
Economía industrial, Núm. 428, pp. 51-58
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FROM THE 360° PHOTO TO THE METAVERSE: Conceptual and technical evolution of virtual and immersive journalism from Spain
Brazilian Journalism Research, Vol. 19, Núm. 2
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How Do Affect the Infusion of Smart Technology and Mindfulness of Tourism SMEs on Competitiveness?
Springer Proceedings in Business and Economics
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La comunicación experiencial como estrategia creativa para promocionar los eventos turísticos españoles
Revista de Ciencias de la Comunicación e Información, Vol. 28, Núm. 1, pp. 77-98
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Modelo de cálculo del coste de producción de criptomonedas
AECA: Revista de la Asociación Española de Contabilidad y Administración de Empresas, Núm. 142, pp. 19-21
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Solving the luxury fashion and sustainable development “oxymoron”: A cross-cultural analysis of green luxury consumption enablers and disablers
Business Strategy and the Environment, Vol. 32, Núm. 4, pp. 2399-2419
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Unlocking knowledge through escape rooms in online higher education: proposal for learning about consumer behavior
Learning with escape rooms in higher education online environments (IGI Global), pp. 242-261
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Which career should I choose? Application of a pre-university vocational guidance platform based on the Ikigai methodology
International Conference on Higher Education Advances
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¿Influye la gestión de los empleados en el uso del teletrabajo tras el COVID-19?
AECA: Revista de la Asociación Española de Contabilidad y Administración de Empresas, Núm. 141, pp. 30-31
2022
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Comunicación y periodismo en las ciudades: nuevos espacios para la innovación, la diplomacia y la sostenibilidad en la configuración urbana
Miguel Hernández Communication Journal, Núm. 13, pp. 171-175
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Connected audiences in digital media markets: the dynamics of university online video impact
European Research on Management and Business Economics, Vol. 28, Núm. 1, pp. 11-20
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Dark Tourism Branding
Encyclopedia of Tourism Management and Marketing: Volumes 1-4 (Edward Elgar Publishing Ltd.), pp. 766-769
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Digital tools and smart technologies in marketing: a thematic evolution
International Marketing Review, Vol. 39, Núm. 5, pp. 1122-1150
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Evolution, trends and future research lines in corporate social responsibility and tourism: A bibliometric analysis and science mapping
Sustainable Development, Vol. 30, Núm. 3, pp. 462-476
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Outperformance of the pharmaceutical sector during the COVID-19 pandemic: Global time-varying screening rule development
Information Sciences, Vol. 609, pp. 1181-1203