Publications by the researcher in collaboration with Ana Reyes Menéndez (19)

2022

  1. Innovative methods to measure digital marketing analytics: Part 1

    Applied Marketing Analytics

  2. Innovative methods to measure digital marketing analytics: Part 2

    Applied Marketing Analytics

  3. Revisiting the impact of perceived social value on consumer behavior toward luxury brands

    European Management Journal, Vol. 40, Núm. 2, pp. 224-233

2021

  1. The influence of sociological variables on users’ feelings about programmatic advertising and the use of ad-blockers

    Informatics, Vol. 8, Núm. 1

2020

  1. Acknowledgement to reviewers of social sciences in 2019

    Social Sciences

  2. CONSUMER BEHAVIOR IN THE DIGITAL AGE

    JOURNAL OF SPATIAL AND ORGANIZATIONAL DYNAMICS, Vol. 8, Núm. 3, pp. 190-196

  3. Identifying key performance indicators for marketing strategies in mobile applications: A systematic literature review

    International Journal of Electronic Marketing and Retailing, Vol. 11, Núm. 3, pp. 259-277

  4. Innovación docente y redes sociales: Twitter como herramienta de comunicación docente a través de comunidades digitales

    El uso de las TIC en la Innovación Docente (Dykinson), pp. 15-27

2019

  1. Are black friday deals worth it? Mining twitter users' sentiment and behavior response

    Journal of Open Innovation: Technology, Market, and Complexity, Vol. 5, Núm. 3

  2. DISCOVERING UGC COMMUNITIES TO DRIVE MARKETING STRATEGIES: LEVERAGING DATA VISUALIZATION

    JOURNAL OF SPATIAL AND ORGANIZATIONAL DYNAMICS, Vol. 7, Núm. 3, pp. 261-272

  3. Mapas mentales como herramienta de innovación educativa: una revisión de la literatura

    3rd International Virtual Conference on Educational Research and Innovation: CIVINEDU 2019

  4. Mapping multispectral Digital Images using a Cloud Computing software: applications from UAV images

    Heliyon, Vol. 5, Núm. 2

  5. Models of adoption of information technology and cloud computing in organizations

    Informacion Tecnologica, Vol. 30, Núm. 3, pp. 3-12

  6. Teaching innovation on social media: Twitter as a teaching communication tool in digital communities

    3rd International Virtual Conference on Educational Research and Innovation: CIVINEDU 2019

2018

  1. A feeling analysis in Twitter with machine learning: Capturing sentiment from #BlackFriday offers

    Espacios, Vol. 39, Núm. 42

  2. USERS ACCEPTANCE OF LOCATION-BASED MARKETING APPS IN TOURISM SECTOR: AN EXPLORATORY ANALYSIS

    JOURNAL OF SPATIAL AND ORGANIZATIONAL DYNAMICS, Vol. 6, Núm. 3, pp. 258-270

  3. Understanding the Influence of Wireless Communications and Wi-Fi Access on Customer Loyalty: A Behavioral Model System

    Wireless Communications and Mobile Computing, Vol. 2018

  4. Understanding user behavioral intention to adopt a search engine that promotes sustainable water management

    Symmetry, Vol. 10, Núm. 11

2017

  1. Marketing a través de aplicaciones móviles de turismo (m-tourism): un estudio exploratorio

    International journal of world of tourism, Vol. 4, Núm. 8, pp. 45-56