Publicacions en col·laboració amb investigadors/es de Universidad Loyola Andalucía (13)

2024

  1. The application of an innovative model to measure university brand image. Differences between English, Spanish and Portuguese undergraduate students

    Journal of Marketing for Higher Education, Vol. 34, Núm. 1, pp. 283-300

2023

  1. Nuevos referentes informativos de la generación Z: Estudio del rol de los y las influencers en TikTok como divulgadores/as de contenidos

    Prisma Social: revista de investigación social, Núm. 40, pp. 262-288

2022

  1. Four key variables for determining the image of higher education institutions: a cross-national analysis based on undergraduate students

    Journal of Marketing for Higher Education

  2. Happiness at Work among Public Relations Practitioners in Spain

    International Journal of Environmental Research and Public Health, Vol. 19, Núm. 7

  3. Measuring a University’s Image: Is Reputation an Influential Factor?

    Education Sciences, Vol. 12, Núm. 1

  4. Measuring the Image of Private University as a Generic Product: Validation of a Scale

    ADMINISTRATIVE SCIENCES, Vol. 12, Núm. 4

2019

  1. "MATTER OF TIME": ASSESSING IMPROVEMENT OF KNOWLEDGE AND CRITICAL THINKING SKILL OF UNDERGRADUATES IN THE FIRST AND LAST YEAR IN COMMUNICATION DEGREE

    13TH INTERNATIONAL TECHNOLOGY, EDUCATION AND DEVELOPMENT CONFERENCE (INTED2019)

  2. DIGITAL ALTRUISM It Is Good to Be Good Also in Social Media

    ROUTLEDGE HANDBOOK OF POSITIVE COMMUNICATION: CONTRIBUTIONS OF AN EMERGING COMMUNITY OF RESEARCH ON COMMUNICATION FOR HAPPINESS AND SOCIAL CHANGE (ROUTLEDGE), pp. 311-318

  3. Digital altruism: It is good to be good also in social media

    The Routledge Handbook of Positive Communication: Contributions of an Emerging Community of Research on Communication for Happiness and Social Change (Taylor and Francis Inc.), pp. 311-318

2017

  1. Development of a model to analyze HEI image: a case based on a private and a public university

    Journal of Marketing for Higher Education, Vol. 27, Núm. 2, pp. 162-187

  2. Exploring the challenges of social media use in higher education

    The Dark Side of Social Media: A Consumer Psychology Perspective (Taylor and Francis), pp. 201-224

  3. ¿Cómo ven la universidad privada los estudiantes preuniversitarios? Un estudio exploratorio mediante la combinación de redes semánticas naturales y despliegue multidimensional

    Revista de investigación educativa, RIE, Vol. 35, Núm. 2, pp. 519-535

2015

  1. DIFFERENCES BETWEEN PRE-UNIVERSITY MEN AND WOMEN IN THE PERCEPTION ABOUT PRIVATE UNIVERSITY

    EDULEARN15: 7TH INTERNATIONAL CONFERENCE ON EDUCATION AND NEW LEARNING TECHNOLOGIES