Four key variables for determining the image of higher education institutions: a cross-national analysis based on undergraduate students
- Alcaide-Pulido, P.
- Gutiérrez-Villar, B.
- Carbonero-Ruz, M.
- Alves, H.
Revista:
Journal of Marketing for Higher Education
ISSN: 1540-7144, 0884-1241
Año de publicación: 2022
Tipo: Artículo