Publicaciones en las que colabora con Helena Maria Baptista Alves (2)

2022

  1. Four key variables for determining the image of higher education institutions: a cross-national analysis based on undergraduate students

    Journal of Marketing for Higher Education

2017

  1. Development of a model to analyze HEI image: a case based on a private and a public university

    Journal of Marketing for Higher Education, Vol. 27, Núm. 2, pp. 162-187