Situación de los diarios españoles en el universo Metapropuesta de estrategia en Threads

  1. Alonso-López, Nadia 1
  2. Sidorenko-Bautista, Pavel 2
  3. Forteza-Martínez, Aurora 2
  1. 1 Universidad Politécnica de Valencia
    info

    Universidad Politécnica de Valencia

    Valencia, España

    ROR https://ror.org/01460j859

  2. 2 Universidad Internacional de La Rioja
    info

    Universidad Internacional de La Rioja

    Logroño, España

    ROR https://ror.org/029gnnp81

Revue:
Infonomy

ISSN: 2990-2290

Année de publication: 2024

Titre de la publication: Data representation

Volumen: 2

Número: 3

Type: Article

DOI: 10.3145/INFONOMY.24.044 DIALNET GOOGLE SCHOLAR lock_openAccès ouvert editor

D'autres publications dans: Infonomy

Résumé

The digital ecosystem has transformed communication from one-way to horizontal, allowing consumers to actively participate in the dissemination and creation of news. Digital platforms, especially social media, have changed society, forcing journalists to adapt to new ways of working. In this context, Meta's Threads platform, launched in Spain in December 2023, seeks to be an alternative to X. In Spain, the main national newspapers have started to use it, but with less frequency and engagement compared to Facebook and Instagram. The newspapers El País and La Vanguardia use Threads' resources, such as Threads and emoticons, but in general, the platform is not perceived as essential for extending the reach of news, so a communication model is proposed that increases the notoriety of the medium and its information and promotes conversation and audience loyalty.

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La source de données: Dialnet