Situación de los diarios españoles en el universo Metapropuesta de estrategia en Threads

  1. Alonso-López, Nadia 1
  2. Sidorenko-Bautista, Pavel 2
  3. Forteza-Martínez, Aurora 2
  1. 1 Universidad Politécnica de Valencia
    info

    Universidad Politécnica de Valencia

    Valencia, España

    ROR https://ror.org/01460j859

  2. 2 Universidad Internacional de La Rioja
    info

    Universidad Internacional de La Rioja

    Logroño, España

    ROR https://ror.org/029gnnp81

Revista:
Infonomy

ISSN: 2990-2290

Any de publicació: 2024

Títol de l'exemplar: Data representation

Volum: 2

Número: 3

Tipus: Article

DOI: 10.3145/INFONOMY.24.044 DIALNET GOOGLE SCHOLAR lock_openAccés obert editor

Altres publicacions en: Infonomy

Resum

The digital ecosystem has transformed communication from one-way to horizontal, allowing consumers to actively participate in the dissemination and creation of news. Digital platforms, especially social media, have changed society, forcing journalists to adapt to new ways of working. In this context, Meta's Threads platform, launched in Spain in December 2023, seeks to be an alternative to X. In Spain, the main national newspapers have started to use it, but with less frequency and engagement compared to Facebook and Instagram. The newspapers El País and La Vanguardia use Threads' resources, such as Threads and emoticons, but in general, the platform is not perceived as essential for extending the reach of news, so a communication model is proposed that increases the notoriety of the medium and its information and promotes conversation and audience loyalty.

Referències bibliogràfiques

  • Arcila-Calderón, Carlos; Oller-Alonso, Martín; Blanco-Herrero, David (2021). Digitalization of Ibero-American journalism and its effect on the journalist’s relationship with the audience. Comparative study of Argentina, Brazil, Chile, Colombia, Ecuador, El Salvador, Spain, Mexico and Portugal. Journal of Iberian and Latin American Research, 26(3). https://doi.org/10.1080/13260219.2020.1909831
  • Backlinko (2024). Number of Threadsusers, April 26. https://backlinko.com/Threads-users
  • Barbeta-Viñas, Marc (2023). La plataformización del consumo: algoritmos y desimbolización. Revista española de sociología, 32(3). https://doi.org/10.22325/fes/res.2023.172
  • Curry, David (2024). Threads. Revenue and usage statistics (2024). Business of Apps, April 18. https://www.businessofapps.com/data/Threads-statistics
  • IAB Spain (2024). Estudio de redes sociales 2024, 22 mayo. https://iabspain.es/estudio/estudio-de-redes-sociales-2024
  • López-Duque, Diana-Milena; Tejedor, Santiago (2020). The dissemination of science news in the main generalist cybermedia of Spain: El País, La Vanguardia, El Periódico and El Mundo. Perspectivas em Ciência da Informação, 25(1), 131-159. https://doi.org/10.1590/1981-5344/4060
  • Martín-Pena, Daniel; López, Debora-Cristina; Freire, Marcelo (2023). Innovación, plataformización y formación: un reto para la radio universitaria en España. Revista de Comunicación 22(1), 255-272. https://doi.org/10.26441/RC22.1-2023-3088
  • Matassi, Mora; Boczkowski, Pablo (2020). Redes sociales en Iberoamérica. El Profesional de la Información, 29(1). https://doi.org/10.3145/epi.2020.ene.04
  • Muelas-Lobato, Roberto; Velandia-Morales, Andrea; Sánchez-Rodríguez, Ángel; Montoya-Lozano, Mar; García-Sánchez, Efraín (2021). El fact-checking on Twitter: An analysis of the hashtag #stopbulos. Interamerican Journal of Psychology, 55(2). https://doi.org/10.30849/ripijp.v55i2.1371
  • Poell, Thomas; Nieborg, David; Van-Dijck, José (2020). Plataformização. Revista Fronteiras: estudos midiáticos. 22(1), 2-10. https://doi.org/10.4013/fem.2020.221.01
  • Salaverría, Ramón (2019). Digital journalism: 25 years of research. Review article. El profesional de la información, 28(1). https://doi.org/10.3145/epi.2019.ene.01
  • Swart, Joëlle; Peters, Chris; Broersma, Marcel (2018). Shedding light on the dark social: The connective role of news and journalism in social media communities. New media and society, 20(11), 4329-4345. https://doi.org/10.1177/1461444818772063
  • Trillo-Domínguez, Magdalena; Alberich-Pascual, Jordi (2020). Analysis and typification of emerging formats in Spanish cyberjournalism: From multimedia adaptation to transmedia disruption. Estudios sobre el mensaje periodístico, 26(1), 367-375. https://doi.org/10.5209/esmp.67317
Fuente de los datos: Dialnet