Narrativas del vídeo viral. 99 claves para un contenido contagioso

  1. Picazo Sánchez, Laura 1
  1. 1 Universidad Complutense de Madrid – España
Journal:
Mediaciones sociales

ISSN: 1989-0494

Year of publication: 2016

Issue: 15

Pages: 115-132

Type: Article

DOI: 10.5209/MESO.54546 DIALNET GOOGLE SCHOLAR lock_openOpen access editor

More publications in: Mediaciones sociales

Abstract

Concerned about the narrative features that viral videos have in common, it has been taken a sample of 1000 viral videos in order to classify them and understand the keys of their massive contagion in media. We examine their content, extracting 99 keys that concentrate the attraction of the viewer and trigger the spreading process. These keys, suitably applied to the video content,drive it to its success and its diffusion, being possible a contagion process, depending on the random and distribution parameters.

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Data source: Dialnet