Narrativas del vídeo viral. 99 claves para un contenido contagioso

  1. Picazo Sánchez, Laura 1
  1. 1 Universidad Complutense de Madrid – España
Zeitschrift:
Mediaciones sociales

ISSN: 1989-0494

Datum der Publikation: 2016

Nummer: 15

Seiten: 115-132

Art: Artikel

DOI: 10.5209/MESO.54546 DIALNET GOOGLE SCHOLAR lock_openOpen Access editor

Andere Publikationen in: Mediaciones sociales

Zusammenfassung

Concerned about the narrative features that viral videos have in common, it has been taken a sample of 1000 viral videos in order to classify them and understand the keys of their massive contagion in media. We examine their content, extracting 99 keys that concentrate the attraction of the viewer and trigger the spreading process. These keys, suitably applied to the video content,drive it to its success and its diffusion, being possible a contagion process, depending on the random and distribution parameters.

Bibliographische Referenzen

  • Broxton, T., Interian, Y., Vaver, J. Y Wattenhoffer, M. (2013): “Catching a viral video”, Journal of Intelligent Information Systems, vol. 40, nº 2, pp. 241‐259. DOI: http://dx.doi.org/10.1007/s10844‐011‐0191‐2
  • Burgess, J. (2008). “All Your Chocolate Rain Are Belong to Us? Viral Video, YouTube and the Dynamics of Participatory Culture”, en VV.AA.: Video Vortex Reader: Responses to YouTube. Amsterdam: Institute of Network Cultures, pp. 101‐109. Disponible en https://goo.gl/TZ3mW8. Consultado el 7 octubre de 2013.
  • BURGESS, J. Y GREEN, J. (2009): YouTube video online and participatory culture. Cambridge: Polity.
  • Pérez, J. (2011): “La interacción entre internet y los medios convencionales en la creación de fenómenos mediáticos: Jesse Heiman goes viral”, Razón y Palabra, nº 76. Disponible en https://goo.gl/co9usG. Consultado el 7 de febrero de 2013.
  • Ruismäki, H. Y Ruokonen, I. (2013): “How to dance Harlem Shake in Finland. Creating a Video Project”, The European Journal of Social & Behavioural Sciences, vol. VII, nº 4, pp. 1.244‐1.251. DOI: http://dx.doi.org/10.15405/ejsbs.104
  • Snickars, P. Y Vonderau, P. (eds.) (2009): The YouTube reader. Stockholm: National Library of Sweden.
  • Teixeira, T. (2012): “The new science of viral ads”, Harvard Business Review. Disponible en https://goo.gl/8Ze0xU. Consultado el 20 de marzo de 2013.
  • Teixeira, T. (2014): “Research Shows Which TV Ads Are Likely to Make Multitaskers Buy”, Harvard Business Review. Disponible en https://goo.gl/fxCwKY. Consultado el 20 enero 2015.
  • Voltz, S. Y Grobe, F. (2013): The Viral Manifesto. USA: McGraw Hill.
Fuente de los datos: Dialnet