Tipos de campaña Astroturfing de contenidos desinformativos y polarizados en tiempos de pandemia en España

  1. Sergio Arce-García 1
  2. Elías Said-Hung 1
  3. Daria Mottareale-Calvanese 1
  1. 1 Universidad Internacional de La Rioja
    info

    Universidad Internacional de La Rioja

    Logroño, España

    ROR https://ror.org/029gnnp81

Revue:
Icono14

ISSN: 1697-8293

Année de publication: 2023

Titre de la publication: LTE1. Compromiso corporativo e inclusión social: De la ética empresarial al valor de marca. LTE2. Tecnología e innovación en la lucha contra la desinformación, noticias falsas y mentiras en la era de la posverdad

Volumen: 21

Número: 1

Type: Article

DOI: 10.7195/RI14.V21I1.1890 DIALNET GOOGLE SCHOLAR lock_openDialnet editor

D'autres publications dans: Icono14

Résumé

Este documento procura determinar a aplicação de estratégias de Astroturfing no Twitter, a nível espanhol, durante o período pandémico devido à covid-19, na Primavera de 2020. Análise estatística, análise de rede e técnicas de aprendizagem de máquinas são aplicadas a 32.527 mensagens publicadas desde o decreto do estado de alarme em Espanha (14 de Março de 2020) até ao final de Maio de 2020, associadas a oito etiquetas que abordam tópicos relacionados com conteúdos desinformativos identificados por dois dos principais projectos de verificação de factos (Maldito Bulo e Newtral). Os dados permitem-nos observar a participação dos utilizadores (não dos bots), que desempenham o papel de influenciadores apesar de terem um perfil médio ou um perfil que está longe de ser considerado uma personalidade pública. A aplicação de Astroturfing pode ser vista como uma estratégia de comunicação utilizada para posicionar questões sobre redes sociais através da distribuição, amplificação e inundação de conteúdo desinformativo. O cenário permite-nos verificar a presença de um cenário de comunicação digital que favoreceria um quadro difícil de detectar, a partir de estratégias como a que foi estudada, visando quebrar o efeito sino e filtrar a bolha das redes sociais. Tudo com o objectivo de posicionar as questões ao nível da opinião pública.

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