Connecting with audiences in new markets: Netflix´s Twitter strategy in Spain

  1. Fernández Gómez, E.
  2. Martín Quevedo, J.
Journal:
Journal of Media Business Studies

ISSN: 1652-2354

Year of publication: 2018

Volume: 15

Issue: 2

Pages: 127-146

Type: Article

DOI: 10.1080/16522354.2018.1481711 GOOGLE SCHOLAR
Data source: Scopus