Are brand names special words? Letter visual-similarity affects the identification of brand names, but not common words

  1. Perea, M.
  2. Baciero, A.
  3. Labusch, M.
  4. Fernández-López, M.
  5. Marcet, A.
Journal:
British Journal of Psychology

ISSN: 2044-8295,  0007-1269

Year of publication: 2022

Volume: 113

Issue: 3

Pages: 835-852

Type: Article

DOI: 10.1111/BJOP.12557 GOOGLE SCHOLAR lock_openOpen access editor

Sustainable development goals

Data source: Scopus