How to Engage with Younger Users on Instagram: A Comparative Analysis of HBO and Netflix in the Spanish and US Markets

  1. Martín-Quevedo, J.
  2. Fernández-Gómez, E.
  3. Segado-Boj, F.
Aldizkaria:
JMM International Journal on Media Management

ISSN: 1424-1250,  1424-1277

Argitalpen urtea: 2019

Alea: 21

Zenbakia: 2

Orrialdeak: 67-87

Mota: Artikulua

DOI: 10.1080/14241277.2019.1585355 GOOGLE SCHOLAR
Datuen iturria: Scopus