How to Engage with Younger Users on Instagram: A Comparative Analysis of HBO and Netflix in the Spanish and US Markets

  1. Martín-Quevedo, J.
  2. Fernández-Gómez, E.
  3. Segado-Boj, F.
Journal:
JMM International Journal on Media Management

ISSN: 1424-1250,  1424-1277

Year of publication: 2019

Volume: 21

Issue: 2

Pages: 67-87

Type: Article

DOI: 10.1080/14241277.2019.1585355 GOOGLE SCHOLAR
Data source: Scopus