Analysis of the influent variables in local population’s acceptance of a place branding strategy: The case of Zaragoza (Spain)
- Lasarte, M.P.
- Ariño, L.V.C.
- Saso, C.E.
ISSN: 1405-1079
Année de publication: 2018
Volumen: 26
Número: 2
Pages: 381-415
Type: Article