Analysis of the influent variables in local population’s acceptance of a place branding strategy: The case of Zaragoza (Spain)

  1. Lasarte, M.P.
  2. Ariño, L.V.C.
  3. Saso, C.E.
Journal:
Gestion y Politica Publica

ISSN: 1405-1079

Year of publication: 2018

Volume: 26

Issue: 2

Pages: 381-415

Type: Article

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Data source: Scopus