Publications en collaboration avec des chercheurs de Universidad Pontificia Comillas (4)

2023

  1. Improving the social performance of women-led microenterprises: The role of social media marketing actions

    Technological Forecasting and Social Change, Vol. 191

2021

  1. Designing the architecture of a blockchain platform: The case of Alastria, a national public permissioned blockchain

    International Journal of Intellectual Property Management, Vol. 11, Núm. 4, pp. 423-440

  2. Female Micro-Entrepreneurs and Social Networks: Diagnostic Analysis of the Influence of Social-Media Marketing Strategies on Brand Financial Performance

    Frontiers in Psychology, Vol. 12

2020

  1. Designing the architecture of a blockchain platform: The case of alastria, a national public permissioned blockchain

    International Journal of Enterprise Information Systems, Vol. 16, Núm. 3, pp. 34-48