Publikationen, an denen er mitarbeitet Ana Isabel Jiménez Zarco (14)

2023

  1. Improving the social performance of women-led microenterprises: The role of social media marketing actions

    Technological Forecasting and Social Change, Vol. 191

2021

  1. Determinantes da experiência do cliente com serviços eletrônicos: O caso das universidades online

    Revista Brasileira de Gestao de Negocios, Vol. 23, Núm. 1, pp. 1-20

  2. Female Micro-Entrepreneurs and Social Networks: Diagnostic Analysis of the Influence of Social-Media Marketing Strategies on Brand Financial Performance

    Frontiers in Psychology, Vol. 12

2020

  1. Kpi para la medición de la satisfacción del estudiante como indicador de la gestión universitaria

    Journal of Management and Business Education, Vol. 3, Núm. 2, pp. 108-128

2018

  1. Determinantes de la experiencia de cliente en e-servicios: el caso de las universidades virtuales

    Revista Tecnología, Ciencia y Educación, Núm. 9, pp. 11-33

  2. Using Socrative App for Accounting Students in Higher Education

    Active Learning Strategies in Higher Education: Teaching for Leadership, Innovation, and Creativity (Emerald Group Publishing Ltd.), pp. 293-313

2016

  1. Private labels at the service of retailers' image and competitive positioning: The case of tesco

    Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy (IGI Global), pp. 104-125

  2. Visualizations of online course interactions for social network learning Analytics

    International Journal of Emerging Technologies in Learning, Vol. 11, Núm. 7, pp. 6-15

2015

  1. Applying social learning analytics to message boards in online distance learning: A case study

    Computers in Human Behavior, Vol. 47, pp. 68-80

  2. New service innovation success: Analyzing the influence of performance indicator nature

    Computers in Human Behavior, Vol. 51, pp. 1024-1031

  3. The co-learning process in healthcare professionals: Assessing user satisfaction in virtual communities of practice

    Computers in Human Behavior, Vol. 51, pp. 1303-1313

  4. Using an audiovisual case methodology to develop critical thinking competence in distance E-learning environment: The open university of catalonia (UOC) experience

    E-Learning 2.0 Technologies and Web Applications in Higher Education (IGI Global), pp. 171-187

  5. Using learning methodologies and resources in the development of critical thinking competency: An exploratory study in a virtual learning environment

    Computers in Human Behavior, Vol. 51, pp. 1359-1366

2014

  1. Using films to develop the critical thinking competence of the students at the Open University of Catalonia (UOC): Testing an audiovisual case methodology in a distance e-learning environment

    Computers in Human Behavior, Vol. 30, pp. 739-744