Facultad de Empresa y Comunicación
Facultad
University of London
Londres, Reino UnidoPublikationen in Zusammenarbeit mit Forschern von University of London (1)
2013
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Contemporary Perspectives on Corporate Marketing Contemplating corporate branding, marketing and communications in the twenty-first century Preface
CONTEMPORARY PERSPECTIVES ON CORPORATE MARKETING: CONTEMPLATING CORPORATE BRANDING, MARKETING AND COMMUNICATIONS IN THE TWENTY-FIRST CENTURY