Publikationen in Zusammenarbeit mit Forschern von Universidad IE (3)

2013

  1. Contemporary perspectives on corporate marketing: Contemplating corporate branding, marketing and comminications in the twenty-first century

    Taylor and Francis, pp. 1-156

  2. Preface

    Contemporary Perspectives on Corporate Marketing: Contemplating Corporate Branding, Marketing and Comminications in the Twenty-First Century