Facultad de Empresa y Comunicación
Facultad
Georgia State University
Atlanta, Estados UnidosPublicaciones en colaboración con investigadores/as de Georgia State University (2)
2018
-
Consumer behaviour and sport services: an examination of fitness centre loyalty
International Journal of Sport Management and Marketing, Vol. 18, Núm. 1-2, pp. 8-23
-
The effects of service convenience and perceived quality on perceived value, satisfaction and loyalty in low-cost fitness centers
Sport Management Review, Vol. 21, Núm. 3, pp. 250-262