Publicaciones en colaboración con investigadores/as de Georgia State University (2)

2018

  1. Consumer behaviour and sport services: an examination of fitness centre loyalty

    International Journal of Sport Management and Marketing, Vol. 18, Núm. 1-2, pp. 8-23

  2. The effects of service convenience and perceived quality on perceived value, satisfaction and loyalty in low-cost fitness centers

    Sport Management Review, Vol. 21, Núm. 3, pp. 250-262