Publikationen in Zusammenarbeit mit Forschern von Universidad de Especialidades Espíritu Santo (32)

2024

  1. Corporate social responsibility communication of male luxury fashion brands: analysis on Instagram, Facebook and TikTok

    Management Decision, Vol. 62, Núm. 2, pp. 471-491

  2. Lifestyle Eco-Influencers Advertising: Is Engagement Driven by Content or Fandom?

    Comunicacao e Sociedade, Vol. 45

  3. The trend towards anti-capitalist dystopia in contemporary serials: Narrative analysis of the Korean tragedy Squid Game

    Northern Lights, Vol. 22, pp. 59-76

2023

  1. Apomediation and Disintermediation: YouTube Prescribers on Fad Diets

    Open Public Health Journal, Vol. 16

  2. Audiovisual in the streaming era: Millennials' and centennials' perspectives on cruelty and historical truthfulness

    ONLINE JOURNAL OF COMMUNICATION AND MEDIA TECHNOLOGIES, Vol. 13, Núm. 4

  3. Guest editorial: Digitalization of Corporate Communications: a multi-stakeholder approach

    Corporate Communications

  4. Impact of Teaching Workload on Scientific Productivity: Multidimensional Analysis in the Complexity of a Mexican Private University

    Publications, Vol. 11, Núm. 2

  5. Owned media, influencer marketing, and unofficial brand ambassadors: differences between narratives, types of prescribers, and effects on interactions on Instagram

    Humanities and Social Sciences Communications, Vol. 10, Núm. 1

  6. Patterns and Actors of Disinformation: Analysis of Debunked Hoaxes in Spain in 2022

    KOME, Vol. 11, Núm. 2, pp. 49-67

  7. Streaming audiovisual audiences: analysis of the feelings of efficacy, alienation and cynicism in millennials and centennials in Spain and Mexico

    Creative Industries Journal

  8. The Process of the Transfer of Hate Speech to Demonization and Social Polarization

    Politics and Governance

  9. Toward state-of-the-art on social marketing research in user-generated content (UGC) and influencers

    Journal of Management Development, Vol. 42, Núm. 6, pp. 425-435

  10. ‘Millennials and centennials’ perspective on streaming narratives in Spain and Mexico: Spiral of silence, bandwagon effect, and third person effect

    Research Journal in Advanced Humanities, Vol. 4, Núm. 3, pp. 38-54

2022

  1. From the Immediacy of the Cybermedia to the Need for Slow Journalism: Experiences from Ibero-America

    Journalism Practice, Vol. 16, Núm. 8, pp. 1578-1596

  2. OK, Boomer: New Users, Different Platforms, New Challenges

    Media and Communication

2021

  1. Hola Followers! Content Analysis of YouTube Channels of Female Fashion Influencers in Spain and Ecuador

    SAGE Open, Vol. 11, Núm. 4

  2. Public Television in Andean America: History, Ownership Changes, and Criticism from Argentina, Bolivia, Chile, Colombia, Ecuador, and Peru

    Media History, Vol. 27, Núm. 4, pp. 539-557

  3. The cinema of cruelty in streaming: elements of perversity in Chernobyl and years and years

    Journal for Cultural Research, Vol. 25, Núm. 2, pp. 202-219

  4. ‘How to Botox’ on YouTube: Influence and Beauty Procedures in the Era of User-Generated Content

    International Journal of Environmental Research and Public Health, Vol. 18, Núm. 8

2020

  1. Alcohol and betting radio advertising in spain. A comparative analysis of the minor’s protection time slot from a media responsibility perspective

    International Journal of Environmental Research and Public Health, Vol. 17, Núm. 23, pp. 1-15