Facultad de Empresa y Comunicación
Facultad
Bournemouth University
Poole, Reino UnidoPublicaciones en colaboración con investigadores/as de Bournemouth University (2)
2022
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Corporate Reputation
Encyclopedia of Tourism Management and Marketing: Volumes 1-4 (Edward Elgar Publishing Ltd.), pp. 637-640
2020
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Does the Type of Degree Predict Different Levels of Satisfaction and Loyalty? A Brand Equity Perspective
Corporate Reputation Review, Vol. 23, Núm. 2, pp. 57-77