Facultad de Empresa y Comunicación
Facultad
David
Martín-Consuegra Navarro
Publicacións nas que colabora con David Martín-Consuegra Navarro (11)
2023
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How Do Affect the Infusion of Smart Technology and Mindfulness of Tourism SMEs on Competitiveness?
Springer Proceedings in Business and Economics
2022
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Digital tools and smart technologies in marketing: a thematic evolution
International Marketing Review, Vol. 39, Núm. 5, pp. 1122-1150
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Evolution, trends and future research lines in corporate social responsibility and tourism: A bibliometric analysis and science mapping
Sustainable Development, Vol. 30, Núm. 3, pp. 462-476
2021
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What influences consumers’ intention to purchase organic personal care products? The role of social reassurance
Journal of Retailing and Consumer Services, Vol. 60
2020
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An analysis of the scientific literature produced on bank marketing through bibliometrics and scientific mapping – what has been the role of sales in banking?
International Journal of Bank Marketing, Vol. 39, Núm. 6, pp. 927-954
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PLS–SEM in business promotion strategies. A multigroup analysis of mobile coupon users using MICOM
Industrial Management and Data Systems, Vol. 120, Núm. 12, pp. 2349-2374
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Sub-national consumer ethnocentrism and the importance of the origin of food products: an exploratory analysis
British Food Journal, Vol. 122, Núm. 3, pp. 995-1010
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e-Banking Adoption: An Opportunity for Customer Value Co-creation
Frontiers in Psychology, Vol. 11
2019
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Geographical indication food products and ethnocentric tendencies: The importance of proximity, tradition, and ethnicity
Journal of Cleaner Production, Vol. 241
2018
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Impacto de las tecnologías inteligentes en la distribución de servicios turísticos
Nuevos horizontes del marketing y de la distribución comercial (KRK), pp. 201-225
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The influence of quality on satisfaction and customer loyalty with an importance-performance map analysis: Exploring the mediating role of trust
Journal of Hospitality and Tourism Technology, Vol. 9, Núm. 3, pp. 380-396