Facultad de Empresa y Comunicación
Facultad
Ana Isabel
Jiménez Zarco
Ana Isabel Jiménez Zarco-rekin lankidetzan egindako argitalpenak (14)
2023
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Improving the social performance of women-led microenterprises: The role of social media marketing actions
Technological Forecasting and Social Change, Vol. 191
2021
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Determinantes da experiência do cliente com serviços eletrônicos: O caso das universidades online
Revista Brasileira de Gestao de Negocios, Vol. 23, Núm. 1, pp. 1-20
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Female Micro-Entrepreneurs and Social Networks: Diagnostic Analysis of the Influence of Social-Media Marketing Strategies on Brand Financial Performance
Frontiers in Psychology, Vol. 12
2020
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Kpi para la medición de la satisfacción del estudiante como indicador de la gestión universitaria
Journal of Management and Business Education, Vol. 3, Núm. 2, pp. 108-128
2018
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Determinantes de la experiencia de cliente en e-servicios: el caso de las universidades virtuales
Revista Tecnología, Ciencia y Educación, Núm. 9, pp. 11-33
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Using Socrative App for Accounting Students in Higher Education
Active Learning Strategies in Higher Education: Teaching for Leadership, Innovation, and Creativity (Emerald Group Publishing Ltd.), pp. 293-313
2016
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Private labels at the service of retailers' image and competitive positioning: The case of tesco
Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy (IGI Global), pp. 104-125
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Visualizations of online course interactions for social network learning Analytics
International Journal of Emerging Technologies in Learning, Vol. 11, Núm. 7, pp. 6-15
2015
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Applying social learning analytics to message boards in online distance learning: A case study
Computers in Human Behavior, Vol. 47, pp. 68-80
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New service innovation success: Analyzing the influence of performance indicator nature
Computers in Human Behavior, Vol. 51, pp. 1024-1031
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The co-learning process in healthcare professionals: Assessing user satisfaction in virtual communities of practice
Computers in Human Behavior, Vol. 51, pp. 1303-1313
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Using an audiovisual case methodology to develop critical thinking competence in distance E-learning environment: The open university of catalonia (UOC) experience
E-Learning 2.0 Technologies and Web Applications in Higher Education (IGI Global), pp. 171-187
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Using learning methodologies and resources in the development of critical thinking competency: An exploratory study in a virtual learning environment
Computers in Human Behavior, Vol. 51, pp. 1359-1366
2014
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Using films to develop the critical thinking competence of the students at the Open University of Catalonia (UOC): Testing an audiovisual case methodology in a distance e-learning environment
Computers in Human Behavior, Vol. 30, pp. 739-744