Facultad de Empresa y Comunicación
Facultad
Estrella
Díaz Sánchez
Estrella Díaz Sánchez-rekin lankidetzan egindako argitalpenak (14)
2023
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Co-creation of value in smart ecosystems: past trends and future directions in tourism literature
Journal of Hospitality and Tourism Technology, Vol. 14, Núm. 3, pp. 365-383
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How Do Affect the Infusion of Smart Technology and Mindfulness of Tourism SMEs on Competitiveness?
Springer Proceedings in Business and Economics
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Solving the luxury fashion and sustainable development “oxymoron”: A cross-cultural analysis of green luxury consumption enablers and disablers
Business Strategy and the Environment, Vol. 32, Núm. 4, pp. 2399-2419
2022
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Digital tools and smart technologies in marketing: a thematic evolution
International Marketing Review, Vol. 39, Núm. 5, pp. 1122-1150
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Evolution, trends and future research lines in corporate social responsibility and tourism: A bibliometric analysis and science mapping
Sustainable Development, Vol. 30, Núm. 3, pp. 462-476
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Service Cannibalization
Encyclopedia of Tourism Management and Marketing: Volume 1-4 (Edward Elgar Publishing Ltd.), pp. 2701-2704
2021
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What influences consumers’ intention to purchase organic personal care products? The role of social reassurance
Journal of Retailing and Consumer Services, Vol. 60
2020
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PLS–SEM in business promotion strategies. A multigroup analysis of mobile coupon users using MICOM
Industrial Management and Data Systems, Vol. 120, Núm. 12, pp. 2349-2374
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Sub-national consumer ethnocentrism and the importance of the origin of food products: an exploratory analysis
British Food Journal, Vol. 122, Núm. 3, pp. 995-1010
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e-Banking Adoption: An Opportunity for Customer Value Co-creation
Frontiers in Psychology, Vol. 11
2019
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Geographical indication food products and ethnocentric tendencies: The importance of proximity, tradition, and ethnicity
Journal of Cleaner Production, Vol. 241
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Smart Tourism: Effects on Business Competitiveness
Management in a Smart Society: business and technological challenges (Tokio) : XXVIII Congreso Internacional AEDEM = 2019 AEDEM International Conference : Tokio, 3 y 4 de septiempre de 2019
2018
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Impacto de las tecnologías inteligentes en la distribución de servicios turísticos
Nuevos horizontes del marketing y de la distribución comercial (KRK), pp. 201-225
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The influence of quality on satisfaction and customer loyalty with an importance-performance map analysis: Exploring the mediating role of trust
Journal of Hospitality and Tourism Technology, Vol. 9, Núm. 3, pp. 380-396