Publicaciones en las que colabora con Angel Millán Campos (14)

2022

  1. Dark Tourism Branding

    Encyclopedia of Tourism Management and Marketing: Volumes 1-4 (Edward Elgar Publishing Ltd.), pp. 766-769

  2. The journey towards finding your favourite university. A segmentation study based on selection criteria

    Journal of Marketing for Higher Education

2019

  1. Neurobranding universitario: neurociencia como metodología para analizar un evento de graduación

    Omnichannel Marketing: las nuevas reglas de la distribución y el consumo en un mundo omnicanal (Cátedra Fundación Ramón Areces de Distribución Comercial), pp. 251-273

  2. Thinking about going to university? Segmenting undergraduates

    5th International Conference on Higher Education Advances (HEAd' 19)

  3. Thinking about going to university? Segmenting undergraduates

    5TH INTERNATIONAL CONFERENCE ON HIGHER EDUCATION ADVANCES (HEAD'19)