Facultad de Empresa y Comunicación
Facultad
Angel
Millán Campos
Publicaciones en las que colabora con Angel Millán Campos (14)
2024
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Displaying ingredients on healthy snack packaging: A study on visual attention, choice, and purchase intention
Journal of Sensory Studies, Vol. 39, Núm. 4
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What About NPOs? Identifying Factors in the Intention to Donate: The Role of Brand Identification and Past Behavior
Voluntas, Vol. 35, Núm. 2, pp. 253-265
2023
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Which career should I choose? Application of a pre-university vocational guidance platform based on the Ikigai methodology
International Conference on Higher Education Advances
2022
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Dark Tourism Branding
Encyclopedia of Tourism Management and Marketing: Volumes 1-4 (Edward Elgar Publishing Ltd.), pp. 766-769
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The journey towards finding your favourite university. A segmentation study based on selection criteria
Journal of Marketing for Higher Education
2021
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Análisis evolutivo de la canibalización en el sector turístico”. , Ángel Millán Campos y Marta Retamosa Ferreiro
Documentos de Trabajo. Seminario Permanente de Ciencias Sociales, Núm. 16
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Tell me what you study and where you live! Exploring the role that these aspects play when choosing a university
International Conference on Higher Education Advances
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Tell me what you study and where you live!: Exploring the rolethat these aspects play when choosing a university
7th International Conference on Higher Education Advances (HEAd'21) (edUPV, Editorial Universitat Politècnica de València), pp. 899-906
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¡Pide mi vino!: análisis con eye tracking del etiquetado de botellas de vino en una feria nacional del vino
Vivat Academia, Núm. 154
2020
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Does the Type of Degree Predict Different Levels of Satisfaction and Loyalty? A Brand Equity Perspective
Corporate Reputation Review, Vol. 23, Núm. 2, pp. 57-77
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Internal branding at university: Do tenure and job security matter?
International Conference on Higher Education Advances
2019
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Neurobranding universitario: neurociencia como metodología para analizar un evento de graduación
Omnichannel Marketing: las nuevas reglas de la distribución y el consumo en un mundo omnicanal (Cátedra Fundación Ramón Areces de Distribución Comercial), pp. 251-273
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Thinking about going to university? Segmenting undergraduates
5th International Conference on Higher Education Advances (HEAd' 19)
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Thinking about going to university? Segmenting undergraduates
5TH INTERNATIONAL CONFERENCE ON HIGHER EDUCATION ADVANCES (HEAD'19)