Ciencias Sociales y Jurídicas
Área
University of Bradford
Bradford, Reino UnidoUniversity of Bradford-ko ikertzaileekin lankidetzan egindako argitalpenak (1)
2013
-
Contemporary Perspectives on Corporate Marketing Contemplating corporate branding, marketing and communications in the twenty-first century Preface
CONTEMPORARY PERSPECTIVES ON CORPORATE MARKETING: CONTEMPLATING CORPORATE BRANDING, MARKETING AND COMMUNICATIONS IN THE TWENTY-FIRST CENTURY