Publications by the researcher in collaboration with Maria Inmaculada Berlanga Fernandez (2)

2017

  1. Neuromarketing strategies in the Mobile Phone companies' homepages

    Espacios, Vol. 38, Núm. 39

2016

  1. Advertising from the Perspective of Festivals: the present and future of commercial communication in the categories of awards (2013-2014)

    Comunicación y sociedad = Communication & Society, Vol. 29, Núm. 2, pp. 81-100