Publicaciones (4) Publicaciones de Natalia Medrano Saez

2021

  1. Environmental objectives and non-technological innovation in Spanish manufacturing SMEs

    Journal of Cleaner Production, Vol. 296

2020

  1. Gestión del canal "online" y "offline"

    A-tienda: dirección y gestión del punto de venta (Escuela Superior de Gestión Comercial y Marketing, ESIC), pp. 175-193

  2. The impact of marketing innovation on companies’ environmental orientation

    Journal of Business and Industrial Marketing, Vol. 35, Núm. 1, pp. 1-12

2019

  1. Motivations for choosing brick-and-mortar stores between urban commerce and shopping centers: the case of Logroño retail

    Harvard Deusto Business Research, Vol. 8, Núm. 1, pp. 31-48