Publikationen in Zusammenarbeit mit Forschern von Universidad Rey Juan Carlos (38)

2022

  1. Innovative methods to measure digital marketing analytics: Part 1

    Applied Marketing Analytics

  2. Innovative methods to measure digital marketing analytics: Part 2

    Applied Marketing Analytics

  3. Revisiting the impact of perceived social value on consumer behavior toward luxury brands

    European Management Journal, Vol. 40, Núm. 2, pp. 224-233

  4. Social media and user-generated content as a teaching innovation tool in universities

    Teaching Innovation in University Education: Case Studies and Main Practices (IGI Global), pp. 52-67

2021

  1. An exploratory approach to the adoption process of bitcoin by business executives

    Mathematics, Vol. 9, Núm. 4, pp. 1-23

  2. Do tourism applications’ quality and user experience influence its acceptance by tourists?

    Review of Managerial Science, Vol. 15, Núm. 5, pp. 1205-1241

  3. The influence of sociological variables on users’ feelings about programmatic advertising and the use of ad-blockers

    Informatics, Vol. 8, Núm. 1

  4. Toward a better understanding of the intention to use mhealth apps: Exploratory study

    JMIR mHealth and uHealth, Vol. 9, Núm. 9

2020

  1. CONSUMER BEHAVIOR IN THE DIGITAL AGE

    JOURNAL OF SPATIAL AND ORGANIZATIONAL DYNAMICS, Vol. 8, Núm. 3, pp. 190-196

  2. Digital marketing for sustainable growth: Business models and online campaigns using sustainable strategies

    Sustainability (Switzerland)

  3. How attitudes, vision and ability to capture opportunities affect startups’ business creativity

    Creativity Studies, Vol. 13, Núm. 2, pp. 387-405

  4. Identifying key performance indicators for marketing strategies in mobile applications: A systematic literature review

    International Journal of Electronic Marketing and Retailing, Vol. 11, Núm. 3, pp. 259-277

  5. Innovación docente y redes sociales: Twitter como herramienta de comunicación docente a través de comunidades digitales

    El uso de las TIC en la Innovación Docente (Dykinson), pp. 15-27

  6. Technology-Based Tourism Businesses: Extracting Actionable Knowledge and Insights from Social Networks

    Studies on Entrepreneurship, Structural Change and Industrial Dynamics (Springer Nature), pp. 47-65

  7. What Drives Volunteers to Accept a Digital Platform That Supports NGO Projects?

    Frontiers in Psychology, Vol. 11

2019

  1. A study of the effects of programmatic advertising on users’ concerns about privacy overtime

    Journal of Business Research, Vol. 96, pp. 61-72

  2. An empirical examination of adoption of mobile applications in Spain and Portugal, based in UTAUT

    INTERNATIONAL JOURNAL OF MOBILE COMMUNICATIONS, Vol. 17, Núm. 5, pp. 579-603

  3. Are black friday deals worth it? Mining twitter users' sentiment and behavior response

    Journal of Open Innovation: Technology, Market, and Complexity, Vol. 5, Núm. 3

  4. DISCOVERING UGC COMMUNITIES TO DRIVE MARKETING STRATEGIES: LEVERAGING DATA VISUALIZATION

    JOURNAL OF SPATIAL AND ORGANIZATIONAL DYNAMICS, Vol. 7, Núm. 3, pp. 261-272

  5. Detecting indicators for startup business success: Sentiment analysis using text data mining

    Sustainability (Switzerland), Vol. 11, Núm. 3