José Ramón Saura-rekin lankidetzan egindako argitalpenak (32)

2022

  1. Revisiting the impact of perceived social value on consumer behavior toward luxury brands

    European Management Journal, Vol. 40, Núm. 2, pp. 224-233

  2. Social media and user-generated content as a teaching innovation tool in universities

    Teaching Innovation in University Education: Case Studies and Main Practices (IGI Global), pp. 52-67

2021

  1. A business model adoption based on tourism innovation: applying a gratification theory to mobile applications

    European Research on Management and Business Economics, Vol. 27, Núm. 2, pp. 30-40

  2. An exploratory approach to the adoption process of bitcoin by business executives

    Mathematics, Vol. 9, Núm. 4, pp. 1-23

  3. Do tourism applications’ quality and user experience influence its acceptance by tourists?

    Review of Managerial Science, Vol. 15, Núm. 5, pp. 1205-1241

  4. Toward a better understanding of the intention to use mhealth apps: Exploratory study

    JMIR mHealth and uHealth, Vol. 9, Núm. 9

2020

  1. Digital marketing for sustainable growth: Business models and online campaigns using sustainable strategies

    Sustainability (Switzerland)

  2. How attitudes, vision and ability to capture opportunities affect startups’ business creativity

    Creativity Studies, Vol. 13, Núm. 2, pp. 387-405

  3. Identifying key performance indicators for marketing strategies in mobile applications: A systematic literature review

    International Journal of Electronic Marketing and Retailing, Vol. 11, Núm. 3, pp. 259-277

  4. Innovación docente y redes sociales: Twitter como herramienta de comunicación docente a través de comunidades digitales

    El uso de las TIC en la Innovación Docente (Dykinson), pp. 15-27

  5. What Drives Volunteers to Accept a Digital Platform That Supports NGO Projects?

    Frontiers in Psychology, Vol. 11

2019

  1. A study of the effects of programmatic advertising on users’ concerns about privacy overtime

    Journal of Business Research, Vol. 96, pp. 61-72

  2. Are black friday deals worth it? Mining twitter users' sentiment and behavior response

    Journal of Open Innovation: Technology, Market, and Complexity, Vol. 5, Núm. 3

  3. Detecting indicators for startup business success: Sentiment analysis using text data mining

    Sustainability (Switzerland), Vol. 11, Núm. 3

  4. Digital Marketing Strategies Based on the E-Business Model: Literature Review and FutureDirections

    Organizational Transformation and Managing Innovation in the Fourth Industrial Revolution (IGI Global), pp. 86-103

  5. Innovation and Creativity in the Mobile Applications Industry: A Case Study of Mobile Health Applications (e-Health Apps)

    Innovation, Technology and Knowledge Management (Springer), pp. 121-135

  6. Mapas mentales como herramienta de innovación educativa: una revisión de la literatura

    3rd International Virtual Conference on Educational Research and Innovation: CIVINEDU 2019

  7. Mapping multispectral Digital Images using a Cloud Computing software: applications from UAV images

    Heliyon, Vol. 5, Núm. 2

  8. Models of adoption of information technology and cloud computing in organizations

    Informacion Tecnologica, Vol. 30, Núm. 3, pp. 3-12

  9. Teaching innovation on social media: Twitter as a teaching communication tool in digital communities

    3rd International Virtual Conference on Educational Research and Innovation: CIVINEDU 2019