Publications in collaboration with researchers from Universidad Politécnica Salesiana (4)

2019

  1. Creativity: An intangible capital generating competitive quality in the Spanish advertising industry

    Academy of Accounting and Financial Studies Journal, Vol. 23, Núm. 2

  2. The effectiveness of humor in advertising: Analysis from an international scope

    Academy of Strategic Management Journal, Vol. 18, Núm. 4

  3. Towards a happy, creative and social higher education institution: The case of non-profit marketing and business creation subjects at the university of cadiz

    Journal of Entrepreneurship Education, Vol. 22, Núm. 1

2018

  1. Creativity as an indicator of business competitiveness in the Mexican advertising landscape

    Espacios, Vol. 39, Núm. 34