Publicacions en què col·labora amb Luis Bayardo Tobar Pesántez (2)

2019

  1. Análisis del valor de marca y del happiness management en el consumo de cerveza en entornos competitivos internacionales

    Happiness management and creativity in the XXI century: intangible capitals as a source of innovation, competitiveness and sustainable development (Comares), pp. 55-68

  2. Happiness management and creativity in the XXI century: intangible capitals as a source of innovation, competitiveness and sustainable development

    Comares