Publicaciones en colaboración con investigadores/as de Universidad de Murcia (2)

2022

  1. Connected audiences in digital media markets: the dynamics of university online video impact

    European Research on Management and Business Economics, Vol. 28, Núm. 1, pp. 11-20

2020

  1. Why continue sharing: Determinants of behavior in ridesharing services

    International Journal of Market Research, Vol. 62, Núm. 6, pp. 725-742